Hello, I'm

Michael Shirrell

Distinguished Enterprise Architect at Salesforce

I partner with banking and financial services organizations to ensure the technologies they rely on are integrated, scalable, and aligned with their strategic business goals.

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About Me

As a Distinguished Enterprise Architect at Salesforce, I work with customers to understand their strategic business goals, technical capabilities, and how these are expressed through their existing solutions and application landscape. My focus is on banking, credit unions, lending, and the broader financial services industry.

I hold an M.B.A. from the University of Southern Indiana and bring deep experience across project management, digital transformation, and multi-cloud Salesforce implementations. My approach is pragmatic: identifying short-term, medium-term, and long-term goals and building roadmaps that deliver real business value.

I'm active in the Salesforce community as a speaker and thought leader — from presenting on Data Cloud and AI-powered analytics to discussing Financial Services Cloud best practices on the Transcending CRM Podcast.

Outside of work, I'm a husband and father to a wonderful daughter. When I'm not designing systems, you'll find me logging miles on a morning run or road ride, playing guitar, experimenting in the kitchen, reading about the Roman Empire, or enjoying a good bourbon.

Enterprise Architecture

Designing integrated, scalable solutions across Salesforce clouds for banking, lending, and financial services organizations.

Digital Transformation

Guiding organizations through their digital journey — from Data Cloud integration and AI to customer profiles and predictive analytics.

Community & Thought Leadership

Speaking at Salesforce User Groups, contributing to the Trailblazer Community, and sharing insights on Financial Services Cloud and Data Cloud.

My Journey

2021 — Present

Distinguished Enterprise Architect

Salesforce

Partnering with strategic banking and financial services customers to align technology with business vision. Leading architecture for integrated, multi-cloud Salesforce implementations.

Previous Role

Director, Financial Services Sales Architecture

Silverline (now Mphasis Silverline)

Led cross-functional teams to construct comprehensive solutions for banking, credit union, and lending clients across customer-facing sales, marketing, and back-office teams.

Previous Role

Salesforce Practice Lead

CleanSlate TG

Led the Salesforce practice, driving CRM implementations and building out consulting capabilities for enterprise clients.

Previous Role

Senior Project Manager

Perficient

Managed complex technology projects, coordinating cross-functional delivery teams and ensuring successful enterprise-scale implementations.

2003 — 2006

M.B.A.

University of Southern Indiana

Master of Business Administration, building the foundation for strategic technology leadership.

Beyond Work

There's more to life than architecture diagrams. Here's what fuels me when I step away from the screen.

Guitars

Whether it's plugging in an electric or picking up an acoustic, playing guitar is where I find flow outside of work.

Running & Road Cycling

Early mornings on the road — 8-mile runs at dawn and long weekend rides. Endurance sports keep my mind sharp and my energy high.

Cooking

I treat the kitchen like a lab — experimenting with flavors, techniques, and recipes. It's creative problem-solving in a different form.

Roman History

Fascinated by the rise, governance, and engineering of the Roman Empire. The parallels to modern systems thinking are everywhere.

Bourbon

A good bourbon is craftsmanship you can taste. I appreciate the patience, process, and artistry that goes into every bottle.